Digital Percept

All major players in internet business segment have forayed in to a conceptual product called 'Digital Marketing Cloud'. A marketing cloud is nothing but a collection of application capable of 'talking' to each other, providing end to end solution to a brand/company to build online presence with e-commerce, customer management, promotion, acquisition, listening, analytics etc. in real-time. Companies like Adobe, Oracle, Salesforce and Google have acquired various companies having internet products and services related to Content Management, CRM, Analytics, Advertisement servers, Campaigns, Visitor Profiling, Social Listening etc. Marketing cloud is playing major role in the process of Digital Transformation and building smart applications. While not all  companies can afford these solutions, mid size companies can look at following list of a la carte components, building which they can leverage benefits. I am calling it a la carte as mid size companies can choose w...