Digital Percept

The fast pace of innovations in data and internet driven technologies in past decade has influenced every aspect of our life. Let it be the way we start our day, plan our day, commute, eat, work, connect with people, interact with people, be social, transact and the way we learn new things. Conventional ways of teaching and learning are being infused with digital learning every other day. The way swiftly a classroom environment changing, especially when the technology affluent Gen Z being the student now (Gen Z is the newest generation born between year 1996-2015), it is a time to leave the teaching methods used to teach the Echo Boomers (the generation born between year 1977-94) and start infusing newer teaching and learning techniques based on emerging technologies. Image by Steve Riot from Pixabay The infusion of digital learning in the classrooms can be in the form of tablets or laptops like Chromebooks replacing notebooks resulting in to a paperless classroom experience. ...

Wish-list based online startups in Travel & Hospitality Segment How TripThirsty works TripThirsty connects armchair explorers with fantastic deals that turn travel dreams to reality. That is, user and his/her friends collect places they want to go to in wishlists, and the company works out group discounts for you behind the scenes. Use is very simple – start creating wishlists of places one want to visit and once a place is wishlisted, TripThirsty’s deal search engines go to work. That is, if multiple people, especially (Facebook) friends are interested in a particular trip the TripThirsty team will try to find group deals for them that they cannot get otherwise. This means, all such exclusive offers will come with a certain deadline. How TripThirsty back-end works Typically, tour-operatorers/TA/OTAs/Resorts who are looking to fill the last few seats in a tour can use TripThirsty for help with filling those seats. No customer information is provided to ve...

All major players in internet business segment have forayed in to a conceptual product called 'Digital Marketing Cloud'. A marketing cloud is nothing but a collection of application capable of 'talking' to each other, providing end to end solution to a brand/company to build online presence with e-commerce, customer management, promotion, acquisition, listening, analytics etc. in real-time. Companies like Adobe, Oracle, Salesforce and Google have acquired various companies having internet products and services related to Content Management, CRM, Analytics, Advertisement servers, Campaigns, Visitor Profiling, Social Listening etc. Marketing cloud is playing major role in the process of Digital Transformation and building smart applications. While not all  companies can afford these solutions, mid size companies can look at following list of a la carte components, building which they can leverage benefits. I am calling it a la carte as mid size companies can choose w...