Digital Percept

All major players in internet business segment have forayed in to a conceptual product called 'Digital Marketing Cloud'. A marketing cloud is nothing but a collection of application capable of 'talking' to each other, providing end to end solution to a brand/company to build online presence with e-commerce, customer management, promotion, acquisition, listening, analytics etc. in real-time. Companies like Adobe, Oracle, Salesforce and Google have acquired various companies having internet products and services related to Content Management, CRM, Analytics, Advertisement servers, Campaigns, Visitor Profiling, Social Listening etc. Marketing cloud is playing major role in the process of Digital Transformation and building smart applications. While not all  companies can afford these solutions, mid size companies can look at following list of a la carte components, building which they can leverage benefits. I am calling it a la carte as mid size companies can choose w

People new to Interaction Design often get confused with terms like UI, UX and CX. Many think it is all about 'Web Designing', hence designing colourful web pages using images and fonts.  This article is intended to explain these processes and their significance in application interface design. UI - User Interface Design UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more. It  is related to branding, colours, typography, iconography.  The design team refers all these branding related aspects from a brand guidelines document. A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document. User Interface Design is all about what the customer sees & feels while interacting with the design. From Left brain Right brain theory,  UI is more Right brain, a work related to emotions, creati