Digital Percept

The primary schooling function in India is offline as the country lacks infrastructure to support the digital transformation process across Schools, Teachers, Parents and Students. The infrastructure deficiency includes technology savvy teachers, robust internet connectivity, and availability of devices with teachers and students, professional apps and sites as an example. After a nationwide lockdown declared by Government of India in March 2020, more than 15 lakh institutions were closed and about 25 crore of school students were not able to go to their schools. From April 2020, as concept of online learning being necessary and unavoidable, all schools across the country have been scheduling classes on a daily basis. All started with swift actions like providing feedback forms to parents to conducting weekly reviews, the situation has paved way for Digital Transformation in Indian education system. Image by Jagrit Parajuli from Pixabay Story of Teachers, one of the COVID19 wo...

The digital lingo and related ecosystem didn’t existed in many Indian schools & households till April 2020. In recent years few schools took small steps towards Digital Transformation by collecting online admission forms, online payments, using online modules like Google Classrooms to send homework, requesting PPTs from students on occasions to name a few. The primary schooling function in India is offline as the country lacks infrastructure to support the digital transformation process across Schools, Teachers, Parents and Students. The infrastructure deficiency includes technology savvy teachers, robust internet connectivity, and availability of devices with teachers and students, professional apps and sites as an example. Image by  Atalbihari   | In photo Kavita Baddar From April 2020, as concept of online learning being prominent and unavoidable, all schools across the country have been scheduling classes on a daily basis. All started with swift actions like provid...

Prior to COVID19, many educational institutes had initiated the online mode of teaching, in form of guest sessions, collaborative activities across schools, but to a limited extent. Massively Open Online Courses (MOOC) user base has seen a gradual growth so far and their credibility is becoming equivalent to a course from regular university. A lot of MOOC platforms where launched in the past decade but very few of them are able to make a mark and being considered as reputed ones.  Image by Mudassar Iqbal from Pixabay MOOC platforms gained steep popularity during the COVID19 outbreak as many working professionals took the lockdowns as an opportunity to gain certifications related to variety of subjects related to their domain or related ones at a minimal cost. The Indian Government has already started initiatives like SWAYAM, a MOOC (Massive Open Online Courses) platform, which hosts educational multimedia content of all courses taught in classrooms from Grade 9 to post-gr...

  After COVID19 outbreak several countries across globe declared long term total lockdowns with measures like closure of industries, businesses, educational institutions and domestic as well as international travel. Schools and colleges around the globe switched to e-schooling related online platforms and apps as they wanted students to continue with course curriculum and save academic year. Switching to online learning platforms has been challenging for students, teachers and parents as well. For teachers and students the challenge is in adapting new apps while parents have challenge in terms of keeping children busy across the day while limiting their screen time, making devices and internet available to attend online classes etc. The mantra of new normal during COVID19 is analyse the problem, find solution, adapt it and move on. Everybody is doing it, including education segment.  There are various online applications and platforms available for Teachers and Students ...

With mobile phones dominating communication sector, we are possibly be asking our-self if there is any need to continue a landline phone at home. Well, it would not be a necessity, however there are lots of reasons a landline is still good to possess around. If you’re pondering ditching that landline and live with a cellphone alone, here are 10 reasons you would possibly wish to rethink. Your home phone could be a better tool for contacting local SOS numbers like 911 in any emergency. After you decision from a landline, emergency team can see your home address and locate you. This might be life-saving if you’re in a very position a mobile is not charged, there is no power or you’re unable to speak clearly and emergency services got to notice you. With changing times, you tend to buy a new cellphone every year, which indirectly takes out a lot of money from your bank balance. However this can be one thing you don’t have to be compelled to worry conc...

Wish-list based online startups in Travel & Hospitality Segment How TripThirsty works TripThirsty connects armchair explorers with fantastic deals that turn travel dreams to reality. That is, user and his/her friends collect places they want to go to in wishlists, and the company works out group discounts for you behind the scenes. Use is very simple – start creating wishlists of places one want to visit and once a place is wishlisted, TripThirsty’s deal search engines go to work. That is, if multiple people, especially (Facebook) friends are interested in a particular trip the TripThirsty team will try to find group deals for them that they cannot get otherwise. This means, all such exclusive offers will come with a certain deadline. How TripThirsty back-end works Typically, tour-operatorers/TA/OTAs/Resorts who are looking to fill the last few seats in a tour can use TripThirsty for help with filling those seats. No customer information is provided to ve...

What is Peek.com Booking a flight or a hotel stay online is easy enough with online travel agent (OTA) websites like Makemytrip, ClearTrip, Munk, Kayak, Expedia, and more. We have OTA aggregator websites like trivago.com which help in getting a best travel offer. But when it comes to finding & booking all those activities you want to experiences while vacationing, it’s a more lengthy and messy process of digging through travel recommendation sites like Tripadvisor.com, asking friends for advice, reading travel magazines, and finally searching for service provider sites (if they have one) to place your activity in the travel itinerary. Travellers visit Peek.com because of easy booking experience during on vacation or at home. Traveller can find everything from taking a helicopter tour over the Grand Canyon or swimming with pigs in the Bahamas. Peek.com has a huge selection of experiences in America with an inventory of 20,000+ local experiences and 800,000+ verifi...

All major players in internet business segment have forayed in to a conceptual product called 'Digital Marketing Cloud'. A marketing cloud is nothing but a collection of application capable of 'talking' to each other, providing end to end solution to a brand/company to build online presence with e-commerce, customer management, promotion, acquisition, listening, analytics etc. in real-time. Companies like Adobe, Oracle, Salesforce and Google have acquired various companies having internet products and services related to Content Management, CRM, Analytics, Advertisement servers, Campaigns, Visitor Profiling, Social Listening etc. Marketing cloud is playing major role in the process of Digital Transformation and building smart applications. While not all  companies can afford these solutions, mid size companies can look at following list of a la carte components, building which they can leverage benefits. I am calling it a la carte as mid size companies can choose w...

People new to Interaction Design often get confused with terms like UI, UX and CX. Many think it is all about 'Web Designing', hence designing colourful web pages using images and fonts.  This article is intended to explain these processes and their significance in application interface design. UI - User Interface Design UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more. It  is related to branding, colours, typography, iconography.  The design team refers all these branding related aspects from a brand guidelines document. A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document. User Interface Design is all about what the customer sees & feels while interacting with the design. From Left brain Right brain theory,  UI is more Right brain, a work related to emoti...