Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience) in context to Left Brain & Right Brain theory
People new to Interaction Design often get confused with terms like UI, UX and CX. Many think it is all about 'Web Designing', hence designing colourful web pages using images and fonts. This article is intended to explain these processes and their significance in application interface design. UI - User Interface Design UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more. It is related to branding, colours, typography, iconography. The design team refers all these branding related aspects from a brand guidelines document. A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document. User Interface Design is all about what the customer sees & feels while interacting with the design. From Left brain Right brain theory, UI is more Right brain, a work related to emotions, creati