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Wish-list based online startups in Travel & Hospitality Segment


Wish-list based online startups in Travel & Hospitality Segment




How TripThirsty works


  • TripThirsty connects armchair explorers with fantastic deals that turn travel dreams to reality. That is, user and his/her friends collect places they want to go to in wishlists, and the company works out group discounts for you behind the scenes.
  • Use is very simple – start creating wishlists of places one want to visit and once a place is wishlisted, TripThirsty’s deal search engines go to work. That is, if multiple people, especially (Facebook) friends are interested in a particular trip the TripThirsty team will try to find group deals for them that they cannot get otherwise.
  • This means, all such exclusive offers will come with a certain deadline.

How TripThirsty back-end works

  • Typically, tour-operatorers/TA/OTAs/Resorts who are looking to fill the last few seats in a tour can use TripThirsty for help with filling those seats. No customer information is provided to vendors unless the customer explicitly expresses interest in a deal. Deals are emailed to customers, and when they accept the deal, TripThirsty connects them with the vendor.
  • TripThirsty’s isn’t trying to be a information portal around travel, but importantly has a CTA (call-to-action) built around the wishlist. In fact, it might just lead to people traveling more often and tick marking their wishlists.

Issues with TripThirsty

  • There is a lot of content that has been seeded by the team. But when one tries looking for some specific places to mark in the wishlist (like a place in Gujrat having the ‘walking mango tree’ OR restaurants in Mumbai/Thane where one can have special Kharvas vadi (a special sweet prepared from cow milk) all the year cannot be found.
  • This means a user suppose to select the content already available on the site and he/she cannot add new content/images/place which user wish to go.
  • It doesn’t ask user tentatively  ‘when’ he/she want to travel to the place
  •  Content Packaging  is not as deep as what one would expect to have (for say, a package like ‘In the land of the Soviets‘), it does sets a tone for the visitors. 
  • Each package contains details of places (which you can mark as visited or add to wishlist), though one would expect more details about these places (weather/best time to visit etc).

User Profile of TripThirsty

  • TripThirsty’s focus is to help people find places they want to go to and connecting them with friends who also want to go there.
  • These are most probably youngsters dreaming to travel in future, and not necessarily looking for travel deals
  • I am yet to see the deal serving mechanism by getting a deal served to me based on the places I have added to my first wishlist. 

Business tip

  • A hotel can sell HSD inventory by
    • Creating special discounts for the travel dreamers with promo-codes
    • Creating package deals using our resort network
    • Talk to TT and get wishlist analytics to find most popular and common placed added by users and matching it our destinations.
    • Based on the destinations provide group discounts applicable to a specific count of group bookings. This means create promo-code for a specific group and make the discount applicable if the group books the stay.





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